At 8:28am, August 28th, 2017, Sennics Co., Ltd. held the logo replacement ceremony in Shanghai Operation Center. At the ceremony, the company unveiled its brand-new English Name "Sennics" and the new corporate logo, both of which signify that the company aspires to drive a promising future for global polymer additives industry with a more agile, notable and inclusive brand image.
The new brand image is comprised of its English name, brand color, brand logo and its corporate mission and vision. The new logo is evolved from the company's timely adjustment of its strategy, which emphasizes more about its diversity and integration and serves to imbue Sennics with new meaning and vitality.
At the ceremony, Liu Hongsheng, General Manager of Sinochem International and Chairman of Sennics and Su Fu, CEO of Sennics jointly unveiled the new logo of Sennics. Mr. Liu also gave an encouraging speech, saying that, after two decades of arduous exploration and persistent innovation, Sennics has been developed into a world-leading integrated provider of rubber chemicals and holds an important position in global market. With the growth of international business and the integration of new business, Sennics needs a more concise, diversified and inclusive name which can be easily recognized worldwide to implement its global development strategy. The new logo "Sennics" demonstrates the achievements accumulated by Sennics in the last two decades and represents a brand-new start. Under the guidance of the new logo, Sennics is expected to fulfill its mission of "Leading through Green Innovation" and achieve its vision of becoming "First Choice for Polymer Additives Worldwide" by accelerating its strategic outreach, improving customer services, enhancing core competences, and creating more value to the company as well as employees.
Qin Jinke, CFO of Sinochem International and Director of Sennics together with Pu Jiang, General Manager of Legal and Risk Management Department of Sinochem International and Director of Sennics also attended the logo replacement ceremony.
